Job Description
Helpful Insight Private Limited is looking for a talented Sr. Email marketer to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.
REQUIREMENTS & RESPONSIBILITIES:
- Generating leads through LinkedIn, social media, events, seminars, referrals, web leads, Company Directories, Web research, etc.
- Participating actively in LinkedIn and web research activities to create target lead profiles to market.
- Lead generation through LinkedIn Lead generation through Email Marketing Lead generation through Research platforms.
- Lead generation through email marketing & LinkedIn Outreach campaigns
- Should have worked previously on a wide variety of email marketing campaigns.
- Should be able to analyze the data relevancy and validate the data.
- Should be able to lead marketing campaigns, execute strategies to maximize delivery rates, and speed, and minimize spam complaints and email bounces.
- Should have the Knowledge of tools to be used in email Marketing like SendGrid, Sendinblue, and MailChimp, Drip Marketing, and proficiency in creating workflow automation.
- Should have knowledge of all the guidelines for sending emails.
- Candidate must be a self-starter and should be a self-sufficient to generate leads through various channels for a Web/Mobile and custom application Development based IT company.
Skills
- Should have the Knowledge of tools to be used in email Marketing like SendGrid, Sendinblue, and MailChimp, Drip Marketing, and proficiency in creating workflow automation.
- Should have knowledge of all the guidelines for sending emails.
- Analytical ability.
- Knowledge of testing/email hacks.
- Awareness of compliance and security.
- Mobile-friendly email marketing – mobile optimization.
- Solid knowledge of databases.
